Influencer Marketing Agreement

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Number of Pages: 4

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Summary

An Influencer Marketing Agreement is a legally binding contract between a brand (or company) and an influencer (a content creator with a significant online following). This agreement outlines the terms and conditions under which the influencer will promote the brand’s products or services on social media or other digital platforms.

A well-drafted influencer marketing agreement should include the following elements:
1. Parties Involved
2. Scope of Work
3. Compensation and Payment Terms
4. Content Approval and Guidelines
5. Usage Rights and Ownership
6. Exclusivity and Non-Compete Clause
7. Disclosure and Compliance
8. Performance Metrics and Reporting
9. Confidentiality and Non-Disclosure
10. Contract Duration and Termination
11. Indemnification and Liability
12. Dispute Resolution

The main purposes of an influencer marketing agreement are:
1. Clarify Expectations – Ensures both parties understand their roles, responsibilities, and deliverables.
2. Protect Legal Interests – Reduces risks related to disputes, copyright issues, and non-compliance with advertising laws.
3. Establish Professionalism – Creates a formal and structured business relationship.
4. Ensure Fair Compensation – Clearly defines payment terms, avoiding misunderstandings or payment delays.
5. Maintain Brand Reputation – Ensures influencers align with the brand’s values and messaging.

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Disclaimer: This document is not to be taken as legal advise.

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